BRAND PARTNERSHIPS · PRODUCT PLACEMENT · CULTURAL MOMENTS
Where brands meet culture.
Eleven places brands inside films, television, music and sport, and builds commercial worlds around the talent who make them. Independent. London. Everywhere the culture is.
HBO
·
Peroni
·
Bulgari
·
Peugeot
·
Samsung
HBO · Peroni · Bulgari · Peugeot · Samsung
THE AGENCY
We sit at the point where brands, studios, artists and audiences collide, and we make that collision commercial.
25+
years of global brand partnerships at senior level
200+
brands placed across a single flagship television production
Founded by Emily Woods after two decades running global entertainment partnerships, Eleven works across film, television, music, sport, and live culture for brands, agencies, production companies and studios.
We are small on purpose. Every project is led by the people who sell it.
3
continents Eleven works across every year: Europe, North America & the Middle East
WHAT WE DO
Three disciplines.
One point of view.
BRANDS & AGENCIES
Brand Partnerships & entertainment marketing
Strategy, access and negotiation for brands that want to be inside culture rather than advertising alongside it. We find the property, shape the deal and run it through delivery.
Partnership strategy and property selection
Studio, network and production negotiation
Rights, exclusivities and activation planning
Festival and premiere programmes
STUDIOS & PRODUCTIONS
Product placement & paid integration
We build placement programmes for film and television from script stage: sourcing product, securing paid integration partners and protecting what has been agreed all the way to screen.
Script breakdown and brand mapping
Paid integration sales and contracting
Props, wardrobe, vehicle and location sourcing
On-set coordination and post verification
TALENT & ARTISTS
Commercial representation of talent
Commercial agency for musicians, athletes, creators and on-screen talent. We build the businesses that sit around a career, from brand deals to product lines and owned ventures.
Brand endorsement and ambassador deals
Product, licensing and retail lines
Owned brands and equity ventures
Content formats and digital assets
COMMERICIAL REPRESENTATION
The career is the core. We build everything around it.
Musicians, athletes, presenters, creators and on-screen talent already have a manager for the work. Eleven acts as commercial agent for everything else: the brand relationships, the products, the ventures and the formats that turn a profile into a business with its own value.
Endorse
Product lines and retail
From beauty and skincare to drinks and apparel: concept, manufacturing partners, retail routes and licensing structures, with the talent holding real equity.
Owned brands and ventures
Co-founded businesses built on a talent's authority in a category, structured from the first term sheet to be investable and sellable.
Format
Content and digital assets
Repeatable series and formats that carry sponsorship, built to be sold to platforms and brands rather than posted and forgotten.
Make
Own
Brand endorsement and ambassador deals
We source, structure and negotiate the deals that fit the person, then manage them through delivery so the relationship survives the campaign.
Protect
IP, rights and the long view
Name, likeness and catalogue rights handled as assets. We think in decades, not campaign cycles.
Most talent leave the majority of their commercial value on the table. Our job is to pick it up.
EMILY WOODS, FOUNDER
Musicians
Brand lines, activewear, drinks and touring partnerships.
Creators
Advertising, formats and owned product.
Athletes & clubs
Endorsements, kit and category partners.
On-screen talent
Ambassador roles, product and licensing.
HOW WE WORK
From the first conversation to the last frame
INSIGHT
Read the property
Script, tour, season or launch. We map where a brand or a person can sit, and what it is worth.
ACCESS
Open the room
Studios, networks, management, agencies. Twenty-five years of relationships, used carefully.
DELIVERY
Protect it to screen
What is agreed is what appears. We stay through production, post and launch.
DEAL
Structure it properly
Fees, exclusivities, rights and equity written so they hold. We are commercial first.
Founder & CEO of Eleven
Present
Co-founder, Bellwood Media
Previously
Head of EMEA, Corbis Entertainment
Senior role, ITB Worldwide
Previously
Previously
ABOUT
Led by Emily Woods
Emily founded Eleven after more than twenty-five years at the centre of global brand partnerships.
She co-founded Bellwood Media, led EMEA for Corbis Entertainment and held a senior role at ITB Worldwide, working with brands including Amazon, Coca-Cola, Samsung, Dior and Ducati.
Today she runs Eleven from London, works across Cannes, Venice, Berlin, Toronto, Los Angeles and the UAE each year, and acts as commercial agent for a small roster of artists, athletes and creators.
Eleven is independent and deliberately small. Clients deal with the people who do the work.
CONTACT