Introduction

Ten Percent is an Amazon Prime sitcom released in May 2022 and is based on the French, hit show Call My Agent. It is directed by John Morton and stars Jack Davenport, Lydia Leonard and Maggie Steed among other household names. Eleven were brought on to function as part of the production team and liaised with BRON and the production to create an efficient and effective product placement programme for the series.

The Project

Eleven worked closely with the production to create entertaining product placement moments, show casing brands. This included active and passive products placement moments, through to verbal references. Our primary focus was to bring on paying brand partners in the form of product placement deals, however, Eleven also worked to reduce production budgets through partnerships which reduced production costs.

The Result

Eleven weaved partners into the narrative of the series across a range of categories spanning fashion, drinks, apps, electronics, hotels and cars and were able to generate $500,000 USD of revenue through paying brands. 

Eleven also worked to closely with the propping and costume department cutting production budgets by over $250,000 USD by underwriting costs of through locations, props and big-ticket items.