Introduction

To promote the release of Gurinder Chadha’s latest film Blinded by the Light, we worked closely with Grind - a cult London-based coffee, cocktails and restaurant brand with 10 outlets across the city. They cater to the creative, millennial, E1 audience that EOne were targeting for the film's release.

Retail

We utilised the iconic cinema sign at Grind’s Shoreditch location for a week to promote the film’s release to its customers. The sign attracts a lot of attention from passers by and was an effective way to promote the film’s release. 

Competition

We also ran a competition across Grind’s social media channels that reached a total of 17,500 people and generated24,000 impressions on the post. 

Following the competition the official Blinded by the Light Instagram account gained a 46% increase in followers.