The Secret Garden X
Boodles
Introduction
Through our close relationship with both Boodles and Studio canal, Eleven were able to broker a partnership that celebrates the release of the upcoming Secret Garden film in a truly unique and special way. Due to the impact of COVID-19, the film’s cinema release was cancelled and the film was released as a Sky Original. Eleven worked to create a multilayer partnership in spite of the challenges posed by the pandemic.
Collection
Inspired by the assets and materials Eleven secured, Boodles have launched their wonderful Secret Garden collection in partnership with the film. This included a charity bracelet for which all profits are donated to the NSPCC.
Social Media
Boodles promoted their partnership with The Secret Garden through organic and paid-for social media posts. This reached their following of:
48.1K on Instagram
11.5K on Facebook
13.5K on Twitter
Boodles posted a total of 23 images and videos to their Instagram in support of the partnership. These posts garnered a total of 8.7k likes.
Influencer Event Activation / Collection Launch
In February (Pre-COVID restrictions), Boodles invited key press and influencers for a lunch at their luxury apartment above their Bond Street flagship store. Producer Rosie Allison and Boodles Director James Amos were invited to say a few words about the film and collection. Guests were also treated to a Secret Garden-themed afternoon where they were able to enjoy an exclusive first viewing of the collection.
Virgin Radio Competition
In February (Pre-COVID restrictions), Boodles invited key press and influencers for a lunch at their luxury apartment above their Bond Street flagship store. Producer Rosie Allison and Boodles Director James Amos were invited to say a few words about the film and collection. Guests were also treated to a Secret Garden-themed afternoon where they were able to enjoy an exclusive first viewing of the collection.