Fast and Furious 9 X Boodles
Introduction
F9: The Fast Saga, internationally known as Fast & Furious 9 is the Ninth movie of the Fast and Furious series. Directed by Justin Lin the film was released in May 2021. The film stars an A list cast including Vin Diesel, Hellen Mirren and John Cena.
Eleven worked on behalf of Boodles and integrated jewellery as well a show room into the production in an exciting and engaging way.
The Project
Eleven negotiated and secured a unique integration for our client Boodles into the global feature film Fast and Furious 9. Handling all contractual negotiations and ensuring the brand exposure across product, brand and showroom was all carefully outlined to ensure maximum exposure but in a seamless and natural way.