Introduction

We were tasked with securing a high-end motorbike brand and a restaurant chain as they were essential to the story line of the feature. The Ducati bike was essential as the lead characters mode of transport and central to the character’s style. The Leicester Square Burger King hosts a pivotal scene between the two leads.

On-Screen Integration

From the outset we identified a great opportunity for the lead, Bradley Cooper, to be shot riding a motorbike.  

Production were adamant that Cooper should be riding a cool high-end motorbike and we obliged using our strong relationship with Ducati.

The Burger King location was logistically complex to secure. Originally production wanted McDonalds but the brand did not share our vision. Nonetheless, we managed to negotiate a two day take over worth over £400,000 of Europe’s busiest Burger King in London’s Leicester Square. 

Publicity

Even before the film had been released the brands benefited from excellent publicity from local media. As seen, Bradley Cooper riding the Ducati were heavily documented online. Similarly, images of Sienna Miller and Bradley Cooper filming in Burger King were online.  these images are from the Daily Mail Online, the most visited online newspaper in the world.