The Greatest days X Easy Jet
Introduction
Eleven were able to broker a multi layered partnership with Easy Jet that celebrated the 2023 release of The Greatest Days. Between Social Media Campaigns, On screen involvement and online competitions.
Eleven was brought on to operate as part of the production team. Our main goal was to help underwrite the budget fro the movie through brand partnerships.
The combination of product placement deals and prop/costume loans helped the production save over £189,000 stretching over 19 brands.
Competition
The feel-good musical movie features the hits of Take That and follows a group of school friends who reunite 25 years later after winning easyJet flights to Athens to see their favourite boy band in concert, celebrating the power of friendship and travel bringing people together.
After a successful involvement in the movie EasyJet agreed to help promote the films release. EasyJet encouraged more friends to explore Europe together by launching its first Tik Tok competition, offering the chance to win a £1000 towards an easyJet holiday, simply by sharing who you’d take with you on a trip to Greece. The competition gained over 13,000 views across TikTok and an engagement of 8.75%.
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