Deep Blue X The Great Escaper Case Study
Introduction
Starring Glenda Jackson and Michael Caine, The Great Escaper is a moving drama that's inspired by real events. Set in both Britain and France, it tells the story of 89-year-old war veteran Bernard Jordan.
Bernard made headlines in 2014 when he made a 'great escape' from the Hove care home in which he was living. In an eventful 48 hours, he travelled to Normandy to commemorate the 70th Anniversary of the D-Day landings with other former veterans.
Deep Blue Competition
As part of the partnership, Deep Blue hosted a competition to win a two-night trip away. We created a bespoke menu item with Deep Blue to honour the movie. This combination skilfully highlighted key moments within the film whilst helping Deep Blue appeal to a wider audience.
The competition was promoted across all 28 Deep Blue locations for a period of 3 weeks following the films release. The competition was promoted both online and across the restaurants in-windows screens.
Find My Past
Findmypast partnered with The Great Escaper to bring even more fascinating stories from history to life. As part of this partnership, we've harnessed the power of our billions-strong record collection to research the family histories of the stars involved in the film.